18A Create a Customer Avatar
Part 1: My Avatar
My customer avatar is name Jessica. Jessica is a UF senior journalism student who lives in the standard. She is not in a sorority, but is in a few honors societies and religious organizations. In fact, Jessica already has a well-paying job lined up for next year where she will be managing a small team of people in a publishing firm. Her favorite hobbies include art, yoga, and listening to Taylor swift. Since Jessica doesn't have a car, she relies on walking and taking the bus as her main mode of transportation. Jessica often has to walk to the corner of University Ave. and 13th street to go to class, but she is faced with a recurring issue: the homeless population of Alachua County. Jessica feels pity for the people who must loiter around the Standard and ask passing college students for money. She also knows that they are a disruption for many of the people that frequently pass by. Jessica would be a prime customer avatar for Homeward Bound Florida because she has the funds to help donate to the organization (as she is soon starting a well-paying job), and feels passionate about the homeless situation.
Part 2: What do we have in common?
Jessica and I both have a soft spot in our hearts for helping people who are less fortunate. We are both UF students living in Gainesville who take notice in the growing homeless population and would contribute our time and/or money to help alleviate the issue. I don't think that is totally a coincidence, because it takes a certain type of person to be interested and passionate about my business idea.
My customer avatar is name Jessica. Jessica is a UF senior journalism student who lives in the standard. She is not in a sorority, but is in a few honors societies and religious organizations. In fact, Jessica already has a well-paying job lined up for next year where she will be managing a small team of people in a publishing firm. Her favorite hobbies include art, yoga, and listening to Taylor swift. Since Jessica doesn't have a car, she relies on walking and taking the bus as her main mode of transportation. Jessica often has to walk to the corner of University Ave. and 13th street to go to class, but she is faced with a recurring issue: the homeless population of Alachua County. Jessica feels pity for the people who must loiter around the Standard and ask passing college students for money. She also knows that they are a disruption for many of the people that frequently pass by. Jessica would be a prime customer avatar for Homeward Bound Florida because she has the funds to help donate to the organization (as she is soon starting a well-paying job), and feels passionate about the homeless situation.
Part 2: What do we have in common?
Jessica and I both have a soft spot in our hearts for helping people who are less fortunate. We are both UF students living in Gainesville who take notice in the growing homeless population and would contribute our time and/or money to help alleviate the issue. I don't think that is totally a coincidence, because it takes a certain type of person to be interested and passionate about my business idea.
Hi Julianna! Great post! I found it funny how you said UF journalism student who lives in the standard because you described my best friend perfectly! She fits perfect with your description of your customer avatar and I think I could agree that she also has a soft spot for helping others who are in need. Greta job with your post!
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